Pesel & Carr has taken home yet another Gold Quill, courtesy of the International Association of Business Communicators (IABC).
IABC recognised Pesel & Carr in the nonprofit campaign’s category, but funnily enough, the award is the result of a campaign that almost never happened at all.
When COVID-19 restrictions shackled our nation, Speech Pathology Australia (SPA) were debating whether to proceed with their yearly Speech Pathology Week (SPWeek) at all. The state-based activities, live events and distribution of physical campaign kits were no longer achievable, so our traditional approach went out the door.
In a review of whether SPWeek should proceed, Pesel & Carr and SPA decided to double down digitally. The pandemic was proving to be especially isolating for people with communication disabilities so SPWeek’s goal of shining a light on the issue and empowering those affected to seek help felt more essential than ever.
“It’s a pleasure to be recognised amongst some fierce talent from across the globe” Said Barbara Pesel, Managing Director at Pesel & Carr.
“We were thrown a curve ball this year and ended up with a home run.”
To really make sure we had impact, Pesel & Carr recruited high profile media personalities who would cut through the noise in the crowded online space. Delta Goodrem (who had recently publicly talked about her experiences of speech disabilities) and Harrison Craig (who had too), provided support by share their personal experiences with communication disabilities via social and traditional media channels.
Delta’s social reach helped us reach 1/4 of Australia’s population and Harrison’s involvement led to SPWeek generating television coverage for the first time.
We’ll be attending the virtual Excellence Gala on June 29, 2021 and celebrate exceptional communication works across the globe.
You can read about why storytelling is important and how it helped make the SPWeek campaign shine in our recent issue of #47, The Power of Stories.