About Us

Team

Barbara Pesel

Managing Director FPRIA, AICD

Barbara is a corporate communications expert who develops and delivers cohesive, integrated campaigns.

Founder and managing director of Pesel & Carr, Barbara can identify the right communications strategy to effectively meet business goals and deliver meaningful and measurable results. Barbara draws on extensive knowledge in corporate communications to focus on issues management, stakeholder engagement and strategic planning.

Barbara is currently Chair of Lort Smith. She is active in the business and public relations spaces as a speaker and judge for the Public Relations Institute of Australia, the International Association of Business Communicators and the prestigious Telstra Business Women’s Awards judges panel. She is a Fellow of the Public Relations Institute of Australia and multi award winning member of the International Association of Business Communicators.

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Glenister Lamont

Director Investor Relations BEng (Hons), MBA (IMD Switzerland), FAICD, FFin

Glenister has over 35 years of experience in business and investor management.

Glenister works with Pesel & Carr to share his insights into investor relations.

Glenister has worked with major global companies including UBS, Woodside and Ashton Mining as an executive director, investor relations executive and an external advisor. He provided leadership to Ashton Mining from a hostile takeover and covered activities surrounding Australia’s largest ever export contract for Woodside. Glenister was ranked consistently by BRW and FPRG among the top five analysts across a range of sectors.

Glenister also has experience in governance and its impact on investor perceptions. His current board positions include being Chairman at Golden Rim Resources (GMR).

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Felicity Cull

Head of Digital Content

Felicity understands how content does heavy lifting for organisations and campaigns.

At Pesel & Carr, Felicity works with clients to enhance and protect a company’s online presence, helping them to build brand awareness externally as well as understand the nuances of social media internally through best practice digital community management.

With more than 10 years of experience working in digital communications roles from content creation to social media operations, Felicity has built, fostered and maintained online communities with some of Australia’s largest brands and organisations, including both Australia’s major telcos, Foxtel, Australia Post, Brotherhood of St Laurence, and La Trobe University.

Felicity’s mettle was tested and proven when she led the social media team at the Victorian Department of Health through the first eighteen months of the COVID pandemic. Taking unprecedented levels of audience growth, reach and engagement in her stride, she came out of the experience with a more nuanced understanding of tone of voice and its impact on audience, and how important a single social media post can truly be.

A background in academic research practice coupled with diverse experience across sectors allows Felicity to build strategies that deliver results.  She’s equally comfortable in proactive content marketing space, and in supporting organisations to navigate complex and hostile social media environment, helping them to understand which conversations to join and which to avoid.

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Sam Watson

Content Marketing Specialist

Sam develops high quality content that engages the target audience.

At Pesel & Carr, Sam works with various clients to develop written content that resonates.

Sam has spent ten years working with public relations consultancies and in-house communications teams in the UK and Australia.

With a life-long passion for writing, in recent times Sam has focused on copywriting and developing content for a variety of clients that span health and medical, IT, education, design, not-for-profit and just about everything else in between.

Sam’s passion lies in creating compelling content that helps build brands, including website content, blogs, scripts, speeches, media releases, brochures, annual reports, newsletters and magazines.

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Michael Short

Writer & Advisor

Michael Short is a media industry specialist skilled as a writer, editor, leader, media advisor, and lecturer with extensive experience in community-led change, evidence-based policy, political integrity, and public-interest journalism.

He works with not-for-profit, corporate and private clients seeking economic, social, and cultural progress. This furthers the work he has done in mainstream media for more than three decades as a journalist, columnist, editor and CEO, as well as an ambassador and volunteer board member.

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Kellie Curtain

Consulting Media Specialist

Kellie Curtain has a passion for telling other people’s stories.

Kellie works with Pesel & Carr to provide media training and strategic planning for organisations, including campaigns, events, and risk management.

With extensive knowledge of the news cycle and what various outlets require, her expertise is in identifying and advising on media angles and platforms that best serve her clients’ objectives.

Kellie is a former broadcast journalist with more than 15 years’ experience in covering news and current affairs for Australia’s major television networks. She covered the murder of underworld figure Jason Moran, which triggered the infamous ‘gangland wars’. During six years living in the Middle East Kellie developed her skills in online journalism and writing for corporate events. Her memoir about final conversations before dying, What will I wear to your funeral?, was listed as a Distinguished Favourite in the New York City Big Book Awards.

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Rima Zraika

Finance Manager

Multi-talented and reliable, Rima is a go-to member of the team.

Rima has been with Pesel & Carr since its inception and is an office all-rounder, with her work including staff induction, client administration, supplier liaison, event management and supporting account teams.

Rima has more than 20 years’ experience in finance and office and has worked for various clients and industries.

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Louis Pesel

Culture Manager

Louis is young and enthusiastic, with a surprisingly good pedigree when it comes to public relations, crisis management and in-office games of fetch.

He has recently been promoted to Pesel & Carr’s Culture Manager from his previous role in security.

Boasting almost a year’s worth of experience working alongside our talented team members, including Managing Director Barbara Pesel, Louis was all bark and no bite! He is, however, a veteran in office entertainment, client schmoozing, and an excellent consultant in the mechanics of sniffing, staircase racing and staff morale.

Louis is successful in handling the service side of business including, but not limited to, greeting and ushering clients at the door or providing insightful feedback during company meetings – usually in the form of a bark or a cuddle!

Over his time with Pesel & Carr, Louis has become proficient in getting staff members to run errands for him, and he now prides himself in the belief that he secretly runs the office.

Louis is both an office pal and valued asset of our team with his enthusiastic and passionate attitude towards his work.

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Philosophy

We use the power of communications for good to deliver out of the ordinary outcomes.

Out of The Ordinary Outcomes (OOTO) are not ordinary.

It’s about excellence but not perfection; rather, a commitment to always looking to lift the bar and a refusal to rest on previous successes.
It’s being unafraid to challenge norms and saying it as we see it.
It’s going beyond what’s expected to deliver on our purpose.

OOTO leaves a mark that resonates, gets conversations started and shifts the dial.
And does it in a way that has integrity and is quietly confident, creative, impactful and measurable.

It is Pesel & Carr.

Day-to-day we

Live for quality – questioning not just doing; our work is steeped in thinking, knowledge, experience, and perspective putting yourself in each other shoes

Love the detail – perspective and tone as well as the basics (grammar, spelling, and format) all communication is a reflection of brand

Value time – people’s time is precious as are deadlines

Nurture relationships – they are cornerstone of who we are and why we exist

Take care of each other – we support and keep each other accountable

Awards

2024

IABC’s Quill Award International

Creating a distinctive new voice to support electoral integrity
Issues Management & Crisis Communication

2023

IABC’s Quill Award International

Project 180
Issues Management & Crisis Communication

IABC’s Quill Award Asia Pacific

Project 180
Issues Management & Crisis Communication

IABC’s Quill Award Victoria

Project 180
Issues Management & Crisis Communication

2022

IABC’s Quill Award International

WBF Annual Report – going digital
Publications

IABC’s Quill Award Asia Pacific

WBF Annual Report – going digital
Publications

IABC’s Quill Award Victoria

WBF Annual Report – going digital
Publications

2021

IABC’s Quill Award International

Speech Pathology Week 2020: Going Digital with Confidence
Social Media

IABC’s Quill Award Asia Pacific

Speech Pathology Week 2020: Going Digital with Confidence
Social Media

IABC’s Quill Award Victoria

Speech Pathology Week 2020: Going Digital with Confidence
Non-profit campaigns

2020

IABC’s Quill Award Asia Pacific

Audio/visual – video

IABC’s Quill Award Asia Pacific

Non-profit organisations

IABC’s Quill Award Victoria

Audio/visual – video

IABC’s Quill Award Victoria

Non-profit organisations

AI Global Media’s Business Excellence Awards, International

Best Independent Strategic Communications Agency – Victoria

AI Global Media’s Business Excellence Awards, International

Most Innovative Messaging Tool: MessageMatrix

2019

IABC’s Gold Quill Award, International

Audio/visual – video

IABC’s Gold Quill Award, International

Non-profit organisations

Acquisition International

Best PR & Marketing Agency 2019 – Victoria

2018

PRIA’s Golden Target Award, State

Social Media and Digital Campaign

PR Daily’s Social and Digital Media Award, International

Social and Digital Media for Cause Advocacy