Tools

Pesel & Carr uses a range of proprietary tools that allow us to support our clients.

MessageMatrix

How it works

Insights are gathered through an audit and questionnaires to identify existing communication tools used internally and externally, identify stakeholders, understand current perceptions and assess gaps where messaging is inconsistent.

Messaging workshops are held with key executives to review the results of the insights and extract key information about where the company wants to be and how it would like to be perceived.

What it is

A messaging tool that establishes and aligns communication foundations in support of business strategy.

Outcomes

Desired messaging is established and a comprehensive report that includes communication pillars, brand essence and unique selling propositions as well as key messages by audience and services and other critical practical materials and tools.

ONline

How it works

We conduct a materials audit to identify opportunities, then populate a regular schedule of content with consistent key messages tailored for each platform and audience. This allows you to maximise online opportunities through valuable content that speaks to your brands essence.

What it is

A content tool that builds, adapts and streamlines digital content for maximum impact across platforms.

Outcomes

Profiles/platforms are set up, basic streamlined content is developed, along with a content plan, and ongoing maintenance.

IssuesID

How it works

Through expert assistance and an external perspective, your executive group can better identify and prioritise issues, and will be introduced tools to begin the process of developing strategies to manage them.

IssuesID training is built on proactivity, taking steps to help prevent the crisis from happening in the first place, and to mitigate the impact if one does occur.

What it is

A training system facilitated in a shared workshop that enables organisations to identify, prioritise and handle issues. Through proven templates and a simple four-step issue management method, Issues ID helps prevent issues from snowballing into crises.

Outcomes

The most likely crises for your organisation are identified and prioritised.

An assessment template is tailored to assign values to potential issues and meet the specific needs and circumstances of the client.

Finally, the workshop introduces a practical four step strategy tool to simplify the process for addressing prioritised issues to help prevent them from becoming crises, ensuring the organisation invests resources where it can make a difference to critical issues.

PerceptionPlus+

How it works

Whether it is to adjust or build on your existing reputation or to develop a communications strategy, it is important to understand how you are viewed internally and externally by those you market to, along with what they know about you, and how they like to be communicated to.

PerceptionsPlus+ is a two-phased approach that delivers a detailed report outlining current perceptions with internal and external stakeholders and provides recommendations on marketing communications by undertaking a comprehensive market analysis and a stakeholder audit

What it is

A tool that creates an understanding of stakeholder perceptions and highlights gaps and opportunities. Perceptionplus+ helps to safeguard budgets and deliver substantial savings by focusing efforts to ensure they match with desired short and long-term objectives.

Outcomes

Findings are presented and interpreted with key executives over workshop to understand market and competitor insights, what stakeholders value as important in terms of your current product, services and performance as well as identification of company strengths and areas for improvement that trigger stakeholder buy-in and recommendations for future marketing communications.