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9 December, 2020

The persuasive power of non-traditional brand communication

When is a good time to see my Mum? All the times.

When is a good time to see my Mum? All the times. - love from Louis

D.H. Lawrence, a visionary novelist exploring pass

D.H. Lawrence, a visionary novelist exploring passion, connection, and human experience, had this to say about communications, and we love it. What we love about this is how it reminds us that effective communication includes the power of silence; it’s in those moments of pause that we gather our thoughts and ensure that when we speak, we do so with intention and clarity.

Here are some photos of spring in Carlton from my

Here are some photos of spring in Carlton from my perspective.

With just 33 days of spring left, I can hardly wait for summer to roll in.

Carlton is my paradise, a neighbourhood bursting with life. Those beautiful Victorian homes are perfect for sniffing out new scents, and the busy streets are full of friendly faces and playful pups.

The parks are my favourite spots - endless space to run, roll in the grass, and chase after sticks. And those café smells? They make my tail wag like crazy.

Here’s to the sunny days ahead, filled with adventures and plenty of belly rubs! Love from Louis x

Did you see Adam Grant's post about social media n

Did you see Adam Grant's post about social media negativity? He shared research released in mid-2024 that confirms what many social media managers have long suspected: 'online discussions are dominated by a surpringinly small, extremely vocal, and non-representative minority.'

The study integrates insights from political science, psychology, and cognitive science, revealing how technology creates a 'funhouse mirror' effect on social norms.

Researcher Jay Van Bavel, PhD notes, "Our new paper explains why social media seems so weird: the people with the most extreme beliefs talk a lot. This can lead to a false belief about what average people really believe."

We've said this before but it bears repeating: we can shift the narrative. Take a moment to share something positive or acknowledge the nuance in your views on social media. Your voice can help foster a more balanced and authentic online environment, countering the skewed perceptions that often dominate.

The human team at Pesel & Carr know that work time

The human team at Pesel & Carr know that work time and play time can both be fun.

All of our clients are passionate about their work, and we are passionate about supporting them. That's why this is a fun place to work.

Here’s a quote by Charlie Munger. He had a great attitude towards work and was a very successful businessman.

I bet he was the kind of guy who would have shared his lunch with me, too.

Have a great week.
Love from Louis 🐩

Our Culture Manager is very demure.

Our Culture Manager is very demure.

Personally, skateboards freak me out. It's somethi

Personally, skateboards freak me out. It's something about the wheels and the sound they make. They're all-around Carlton practicing their wallrides and heelflips and no matter how much I try to be cool all I want to do is to chase them down.

But I guess practice pays off... A big woof to Keagan Palmer and Arisa Trew for bringing it home and winning Olympic gold in the men's and women's park skateboard. Luckily, there's a lot less scary events, one of my favs is Equestrian where the four-legged partners get their moment to shine.

Congratulations to all, so many amazing Olympians doing their thing and what an awesome medal haul. 🥇🥈🥉

Cool fact... per capita we rule the world when it comes to winning Olympics medals! Not bad for an island nation.

Love from Louis 🐩

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#TheOlympics #DogsOfInstagram #AussieaussieaussieOioioi

Louis the dog nailed his to-do list—pats and att

Louis the dog nailed his to-do list—pats and attention secured! Busy day for our Culture Manager!

Melbourne | London

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Carlton VIC 3053
Australia

+61 3 9036 6900

hello@peselandcarr.com.au

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