Christmas – the time of year that has us reflecting on that year that has been. And for us at Pesel & Carr, it has been a big one. 2018 saw us welcome new clients and team members, achieve industry awards and support our clients in delivering some outstanding projects.
A big thank you to our clients, partners, suppliers and other friends for yet another extraordinary twelve months. Let’s take a look back…
Four new faces joined the P&C team in 2018!
Debra Mayrhofer, Senior Communications Specialist, with a background in science and technology journalism.
Michael Dolan, Media Relations Specialist, joined from the UK, where he worked across newspapers, news agencies, TV and online publishers.
Marcus Tainsh, Senior Account Manager, with experience in the government, tech, not-for-profit and property sectors, specialising in strategic communications.
Alex Garton, Account Executive, bringing a dedicated and creative work approach with a keen eye for design and photography.
New Clients
We started working with Lucerne Investment Partners, whose core focus is to secure and build investor wealth, providing positive investment experiences.
We supported the Sally Hillman launch, a company providing memorable and bespoke champagne experiences.
Alongside brand agency R-Co, we consulted stakeholders and set a brand strategy for the Monash Cluster.
We also have been working with Groundfloor in 2018, an Australian first parcel management solution aiming to put an end to “sorry we missed you!” cards for good.
Industry Recognition
P&C and Speech Pathology Australia’s campaign for the association’s annual awareness campaign Speech Pathology Week was recognised by PR Daily’s international 2018 Digital PR and Social Media Awards and the Public Relations Institute of Australia’s Golden Target Award in the ‘Digital and Social Campaign’ category.
The program focussed on telling authentic stories through video to showcase how speech pathologists make a tangible, outstanding impact to the lives of their patients.
Carlton Convicts released
This May, a group of P&C rebels participated in this year’s Bail Out, Whitelion’s annual national fundraising and awareness event. We had the chance to step into the shoes of a young person who has been in jail and raise money for at-risk youth at the same time. The troublesome trio, Amanda “Four-Eyed Felon” Cirillo, Rebecca “Rebel with a Cause” Giarrusso and Stuart “The Shark” Ayer, turned into a double act after “The Shark” made a lucky escape, while the other two were caught and locked up – but released after a night of cell time, prison food and push ups!
This year has also been eventful for our wonderful clients!
The Deakin Melbourne Boomers has had a booming season currently sitting on top of the ladder, and are gearing up for finals. They signed one of Australia’s best up-and-comers Ezi Magbegor, an American star Lindsay Allen who has been one of the best point guards in the league this season and Cayla George, who’s quickly becoming a fan favourite.
Forest and Wood Products Australia supported world-first research on biophilia – the study found that wooden surfaces in the workplace are strongly associated with employee wellbeing and satisfaction, creating potential improvements to productivity and sustainability.
Quintessential Equity completed the capital raising and launched its $112-million Master Fund, positioning them as a ‘nimble’ cash buyer. The diversified property group was also named 2018 Property Fund of the Year at the 2018 RICS Oceania Awards.
The future of livestock farming arrived when eShepherd by Agersens was unveiled by Former Deputy Prime Minister Tim Fischer AC at Beef Australia earlier this year. The smart collar system enables producers to create “virtual fences” and remotely fence, muster and monitor cattle.
Whitelion held its inaugural Youth Justice Q&A forum event, bringing together key industry players to discuss “Detention vs Rehabilitation: what is the right balance?’’
Our client the Australian Suicide Prevention Foundation launched a new campaign targeting young Victorians. The “You are not alone” video competition connected students all over the state and raised awareness of positive messages and support services.
Lucerne Investment Partners underwent a rebrand with a sophisticated and minimal new look that reflects their brand essence of being trusted, driven and considered.
The Sally Hillman launch was held on one of the most prestigious days of Spring racing. The Derby Day event was an introduction to the Sally Hillman experience that explores the diversity of champagne and emanates elegance while grazing and tasting.
CCL Secure celebrated the 30th anniversary of banknotes issued on polymer (ie plastic) substrate. Since plastic notes were introduced in Australia in 1988, they have been used by more than 30 central banks around the world on over 140 denominations and commemorative notes.
Please note, our office will be closed from December 21 to January 7 – we will be available via email during this period. For anything urgent, please contact me on my mobile.
Wishing you all the best for the festive season and we look forward to 2019!
