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We recently came across this interesting article on PR Daily which outlines a simple 6-step method of measuring the effects of social media.
As the digital landscape continues to change and evolve, there is no single way of measuring your brand’s online presence. The article suggests the first step is tailoring your measurement tactics to your company and establishing how social media can help you achieve your business goals.
Examining how social media success ties to business success in the long haul and then reviewing correlations in that relationship can sometimes work better than measuring via return on investment, as it can be difficult to narrow the cause down to just social media.
Picking three metrics will help, while the final point in the article suggests that anecdotes and case studies can positively contribute to social media measurement, even though they are not hard figures.
We think these points are a good starting point for businesses exploring the social media landscape.
