Speech Pathology Week campaign results in two wins at the Gold Quill Awards

Pesel & Carr is thrilled to announce that we have been recognised with two awards in the International Association of Business Communicators’ (IABC) 2020 Gold Quill Awards.

We were awarded for our work on Speech Pathology Australia’s “Communicating with confidence” campaign – a campaign designed to improve the understanding of communication disability, an often invisible issue affecting 1.2 million Australians. Part of the campaign involved repositioning Speech Pathology Week to focus on the disability and the public’s perception rather than what speech pathologists do.

The awards came in the Marketing, Advertising and Brand Communication and Nonprofit Campaign categories.

“This was a highly rewarding campaign not just from a communications perspective, but for its social impact in highlighting something that affects so many Australians,” said Barbara Pesel, Managing Director at Pesel & Carr.

“What’s pleasing is we did a lot of research to inform a strategy to improve on the previous year’s campaign and with the support of Speech Pathology Australia implemented our findings to achieve great outcomes.”

Highlights from the campaign included 51 pieces of media coverage, resulting in a reach of 1.27 million (with 98% of coverage including at least one key message) and theme recall almost doubling amongst members.

For more than 40 years, IABC’s Gold Quill Awards have recognised excellence in strategic communication worldwide and are acknowledged as one of the most prestigious awards programs in the industry.

Awards Committee Chair Ed Kamrin said: “This year’s Gold Quill winners not only highlight best practices and innovative approaches, but also raise the bar for communication excellence. In doing so, they drive our profession and our world forward.”

We’re looking forward to celebrating at the (virtual) Excellence Gala in June.