Seasons Greetings

Wooden deer ornament hanging from Christmas tree.
The team at Pesel & Carr would like to wish all our clients, suppliers and media contacts a relaxing, safe and happy festive season. We will be taking a break to rest and recharge over Christmas and New Year; our office will be shut between 18 December and 5 January, however our team will continue to check emails periodically – and, if you need urgent help, call Barbara Pesel on her mobile. 2015 has flown by, and it’s pleasing to take a breath and look back to see some of the achievements we’ve chalked up for our valued clients. Media highlights include a slew of coverage for the talented students of Caroline Chisholm Catholic College; a ‘TOP’ opinion piece in The Age by Jed Simms; an ode to UK architect Alex de Rijke’s use of cross-laminated timber in Domain following his WoodSolutions-sponsored tour; and coverage in The Financial Review for a new category in the Australian Institute of Architects awards. In the arts, Lyric Opera of Melbourne’s production of Stella received strong reviews – and an on-air visit from Channel 10’s Mike Larkan. The St Kilda Gatehouse Unlocked comedy night raised enough money to enable the drop-in support centre to continue extended opening hours, and received exposure on ABC radio and in Fairfax media nationally. However, communications is not just about media relations… We are pleased to report a number of achievements in other areas. These include getting Minister Hon. Philip Dalidakis along to QuantumIT’s office opening; a successful investment round and re-listing on the ASX for Alice Quen; improvements to mlcoa’s search engine rankings; and the launch of Medhealth’s new mi-Clinic business – which works alongside the health industry to provde ‘a better way’ to manage and operate medical practices. Looking forward to 2016, there are some very exciting projects on the horizon… We’d like to welcome the ASX-listed resources firm Bass Metals on board as a new client – a new and more mobile friendly website is planned to be the first project we’ll undertake to support their business initiatives. We’re also going to launch a major campaign for the Bluearth Foundation designed to get workers to move more, and sit less to improve their wellbeing. Employers can also pledge their support, and get access to a range of great material including draft policy, posters and tips. (Did you know that even 30 minutes of exercise a day can’t protect you against the ill health effects associated with extended periods of sitting? Scary!) If you’re busy planning your communications for next year, it might be worth considering the following questions to clarify your thinking:
  • What are the key business imperatives that will require communications support?
  • Are any initiatives coming up that might warrant reaching out to the media?
  • Is messaging up-to-date, clear and fresh – reflecting the business as it is today?
  • How is the website looking and functioning? Is it mobile-friendly?
  • To what extent is social media being done on an ad hoc basis, as distinct from as part of an integrated strategy?
  • How is the corporate LinkedIn page looking? Do the personal profiles of staff members reflect well on the organisation?
  • Does the business have high quality materials – including a standardised Powerpoint deck and printed materials – to use in presentations to potential customers?
  • Is the business maximising opportunities for free exposure such as guest blogging, speaking at conferences and participating in industry events?
We look forward to catching up with you and your news in 2016 – if you’d like help achieving your goals, please feel free to get in touch. PS. As you may notice, our brand has been given a festive update – thanks go to talented intern Bronte Hamilton, who is studying both graphic design and communications as part of her Bachelor of Business at Swinburne University.