Pesel & Carr reflects on another out of the ordinary year

As the end of the year approaches, it’s the perfect time to reflect on what has been an extraordinary year, both for your clients and the team at Pesel & Carr.

We extend a big thank you to our clients, partners, suppliers and friends for another amazing year.

Now let’s take a look back at some of the moments that made this year so special…

We’ve helped our clients bring some wonderful projects to life this year. Here are some of our highlights.

We once again supported Speech Pathology Australia in shining a light on communication disability during Speech Pathology Week this August. The often ‘invisible’ disability affects more than 1.2 million Australians. Speech pathologists play a vital role in working with people of all ages to help them communicate with confidence.

This year’s campaign received strong engagement and renewed interest from the community, media and Speech Pathology Australia’s members. With a clear focus on educating the public, a catchy theme and refreshed collateral, we worked with the association to share video case studies, generate media coverage and run a social media competition that saw #SPWeek trending on Twitter!

CCL Secure, the pioneers in creating the plastic foundation for banknotes, known as polymer substrate, announced their Guardian polymer will be used as the base of Morocco’s new commemorative 20 dirhams note, marking the first banknote in the country to be produced completely on plastic.

This year also saw the new Australian $20 note issued, the Central Bank of Nicaragua completing its full family on Guardian polymer, as well as the Bank of England revealing the £20 note design and announcing the new £50 will also be produced on polymer.

The Deakin Melbourne Boomers are on fire this season, currently sitting third on the WNBL ladder. We’re excited to continue being part of the club’s growth by supporting communications and marketing.

This season, we also sponsored co-captain Cayla George, who shows great courage and fierce determination in leading the team alongside Maddie Garrick.

From the basketball court to the classroom, we partnered with ClassDojo in support of the company’s Mindful Moment, a global meditation campaign for children. The initiative was undertaken by primary school classrooms across the country and was designed to promote mindfulness to students. The campaign generated over 50 pieces of media coverage, including over 20 pieces in Australia alone.

As keen supporters of the arts, we worked with Lyric Opera of Melbourne to help promote its production of Barry Conyngham’s opera, Fly. The season marked the work’s first return to the stage since its premiere show 35 years ago. The production truly “took off” and received terrific accolades from audiences and critics.

This year saw Barbara out and about at various speaking engagements, Pesel & Carr sponsoring Whitelion’s Leading the Pride event for the second year, a slew of award wins and Louis (our resident Culture Manager) taking to the ‘gram.

Barbara co-presented Building and Bolstering Your Brand with Alana Long from law firm, Gadens. In a rare opportunity, attendees received insight on creating a brand from both the legal and communications perspectives.

Barbara was also a panellist at a panel event by the Australian Institute of Company Directors in Sydney, exploring the navigation of risks for not for profits.

As Chair of the board of Lort Smith, Barbara was humbled to present alongside The Honourable Linda Dessau AC, Governor of Victoria and Mr Anthony Howard AM QC at Government House. Together they acknowledged the incredible supporters and volunteers of the organisation.

Pesel & Carr was proud to sponsor and attend Whitelion’s ‘Leading the Pride’ event, which saw  women come together and discuss their support for issues that matter to young people. This year’s theme focused on the future of work for young women.

On a panel at the annual Public Relations Institute of Australia’s national conference, Barbara was asked to share her experience on building brands and trust within organisations.

We were also pleased to welcome Maddie Pettit as the recipient of our Pesel & Carr and Deakin Melbourne Boomers Sport Communications Scholarship.

Pesel & Carr has also been very pleased to welcome new clients on board.

GS1 Australia – a member organisation providing barcodes and administering the universal GS1 system.

Cenitex – provides centralised ICT support to State government departments and agencies.

Frame Australia – the event organiser of the Timber Offsite Construction conference.

Architectural Home Designs – a cutting-edge architectural drawing service led by Peter Rujanoski, a director with over 18 years of industry experience.

Industry recognition

We certainly added to the awards list in 2019!  At the International Association of Business Communicators’ Gold Quill Awards, we were named twice on the winners’ list for our campaign, You are not alone: Using video to take action against youth suicide. We took home Awards of Excellence in the Audio/Visual and the Non-profit Campaign categories. We also received a top prize amongst the Victorian chapter at the Bronze Quill Awards.

The campaign was acknowledged at the International Public Relations Association’s Golden World Awards in the social media category, Public Relations Institute of Australia’s National Golden Target Awards and the Melbourne Design Awards.

Pesel & Carr was also named Agency of the year – Victoria, in Acquisition International’s Business Excellence awards.

And finally… phew!

Our resident Culture Manager, Louis, took to Instagram, to share pearls of wisdom and insights. He’s all about life in Melbourne, tactics on de-stressing, the environment, cuddles on demand and much, much more. Not only is he Culture Manager, he secretly shares a passion for writing and co-authors his own stories for our newsletter 47.

Some of his best posts throughout the year were:

Speaking out for my fellow animal friends – Louis offers some alternative phrases to hurtful sayings, like “feeding two birds with one scone” instead of “killing two birds with one stone”.

The Lost Art of Conversation – if you’re looking for some canine advice to help you reconnect with people IRL, this is the blog for you!

Don’t forget to head over to Instagram and give him a follow, you won’t be disappointed.

We will be taking a little break and our office will be closed from 20 December to 3 January. If you need us urgently, we are of course still accessible by email and mobiles.