Pesel & Carr with Speech Pathology Australia have been recognised in PR Daily’s 2018 Digital PR and Social Media Awards for the Speech Pathology Week campaign, which focused on video storytelling and engagement.
Leading international communications website, PR Daily, awarded Pesel & Carr with an honourable mention in the ‘Use of Digital and Social Media for Cause Advocacy’ category.
The association’s annual Speech Pathology Week aims to increase the community’s understanding of communication difficulties and to promote the importance and diversity of the speech pathology profession; messages that have struggled to resonate beyond the industry in previous years.
Pesel & Carr worked with Speech Pathology Australia to showcase a number of case studies in which speech pathologists, or ‘speechies’, made an outstanding impact in the lives of their patients.
Take Margot for example. The 85 year old lives in a Melbourne care facility, and is physically unable to speak loudly. Her emotional recollection of the first conversation with her neighbor and best friend – with the help of a voice amplifier and speechie Olga Birchall – was captured on video and seen by over 122,000 people online.
These videos, along with an infographic and other content, resulted in an increase in Facebook followers by 5.7%, as well as more than four times the social media engagement and 16 times the #SPWeek reach compared to the previous Speech Pathology Week.
“Out of many outstanding submissions, we found Pesel & Carr’s work to truly set a new standard of excellence for all practitioners. We congratulate them and look forward to seeing their future successes in this field,” said Justine Figueroa, senior marketing coordinator for the award program.
Our latest accolade sits alongside another previous PR Daily Cause Advocacy Award for media relations, as well as other industry awards from the International Association of Business Communicators and the Public Relations Institute of Australia.
PR Daily is one of the top news and information sites for the PR and communications industry globally, owned by Ragan Communications.