News outlets around the world picked up on the news that basketball legend Lauren Jackson was taking on her first off-court role with the Melbourne Boomers.
Pesel & Carr helped organise an event this week at the Eureka Skydeck for supporters, investors and media to promote Jackson’s appointment and the Melbourne Boomers’ transition to private ownership.
Local news outlets portrayed Jackson as a saviour to the WNBL team, which is one of the league’s oldest and most successful, having produced more Australian Opals, World Champions and Olympians than any other in Australia.
The news also saw @Melbourne Boomer trending on Twitter in Melbourne as fans shared Tweets from the Boomers, ourselves and Lauren, and was featured in a number of US outlets.
Lauren along with General Manager Justin Nelson and Chairman Tony Hallam, shared their excitement about the club’s future with media and other members of the Boomers family before posing for photos at the Edge Experience – a moveable glass cube that can project out of the building almost 300 metres above street level.
After retiring from the sport earlier this year due to injury, Lauren wants to give back to the basketball community and support women’s sport in Victoria.
“Basketball has given me so much, over so many years, that I’m keen to contribute to the future of the sport in Australia. For Olympic success, we need a strong WNBL presence and strong teams like the Melbourne Boomers,” she said.
The new ownership is good news for the WNBL, which has lost two clubs in the last five years and had faced the risk of mounting a six-team competition after the former owners of the Melbourne Boomers, the Bulleen Templestowe Basketball Association, returned their licence.
Pesel & Carr believes investing in women’s sport in Australia is vital, not only to enable athletes to play at an elite level but to provide positive and healthy role models, particularly for young girls. We’re proud to support the Melbourne Boomers!
Pesel & Carr’s Victoria Button and Amanda Cirillo with Boomers’ Bec Cole, Lauren Jackson and Maddie Garrick