Pesel & Carr has teamed up with Gadens, one of Australia’s top 10 law firms, to present on “Building & Bolstering Your Brand” in Sydney and Melbourne.
We will be sharing insights from more than 20 years in the industry on how to create an effective brand that stands out from the crowd – which goes beyond just a pretty logo. Gadens will explain how to protect them, from trademarks to copyright to choosing a legal name.
The presentation will pose the questions, how well do you understand your audience? How does your organisation express your brand’s story? Does your brand excel in a digital age? How well is your brand protected?
Pesel & Carr Managing Director, Barbara Pesel, said the success of an organisation’s marketing communications starts from the brand identity.
“At Pesel & Carr, we believe a strong brand identity is the foundation of success – we like to refer to it as the “DNA” of an organisation.
“You could be doing every marketing tactic under the sun but struggle to resonate with your audience because your DNA doesn’t align with their wants and needs.
“I’m really looking forward to sharing our experiences at the Building & Bolstering Your Brand events with Gadens,” Barbara said.
The events will be held on:
- Tuesday 26th March in Melbourne; and
- Friday 29th March in Sydney.
A networking breakfast will kick off at 7:30am for an 8:00am presentation start, concluding by 9:00am.
If you would like to attend this event in either Melbourne or Sydney, please contact Amanda Cirillo on E: amanda.cirillo@peselandcarr.com.au or P: (03) 9036 6900.
About Gadens
Gadens is a leading, independent Australian law firm servicing clients across multiple industry sectors, including more than a quarter of the Top 200 companies listed on the ASX. Gadens covers all areas of law with extensive experience in intellectual property.
About Pesel & Carr
Pesel & Carr is an award-winning independent strategic communications agency. We have been partnering with leading organisations since 1997, helping our clients to communicate successfully.
