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26 August, 2025

The New Editors: Who’s shaping the stories we hear?

1 April, 2025

Social Media training in Australia: Are we doing enough for our teams?

22 January, 2025

“Oh naauuuuuur!” What we did on TikTok while the Americans were away.

15 January, 2025

Let’s break free of the ‘sameness’ syndrome

16 July, 2024

From Likes to Loyalty: How social media engagement drives success

16 October, 2023

Making the comment section safer with Clothing the Gaps

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An open letter to Louis, our esteemed Culture Mana

An open letter to Louis, our esteemed Culture Manager.

Dear Louis,

Today, on International Dog Day, we wanted to take a moment to acknowledge just how much you mean to the team here at Pesel & Carr.

You are more than a colleague; you are a polite, kind, and warm presence who brightens our days in ways only a Standard Poodle can.

You check in on us multiple times a day, making sure we’re okay, and offering a bump from your snoot just when we need it most. You insist we get up and move, ensuring we take breaks and enjoy the simple pleasure of a walk. Your gentle nature is matched by a bark that makes us feel safe and protected, reminding us that even the smallest gestures can carry great comfort.

Thank you for bringing joy, calm, and a little bit of structure to our days. Today, we celebrate you, not just as a dog, but as our Culture Manager, our motivator, and our friend.

With gratitude,
The Team at Pesel & Carr

An open letter to Krypto, from @superman Dear Kryp

An open letter to Krypto, from @superman
Dear Krypto,

I recently attended a screening of your cinematic appearance in Superman. I dressed appropriately (the Tiffany blue collar, naturally), settled into a reclining seat with a duck confit popcorn (air-popped, no butter), and was quite looking forward to seeing a fellow canine uphold the noble traditions of dog hood on the big screen.

Imagine my horror.

You destroyed priceless technology. You refused basic commands. You sprinted about the Fortress of Solitude as though it were an off-lead dog park in Preston. One cannot help but ask: where was your training? Your discipline? Your manners?

I understand, of course, that you are a being of considerable power, and that such strength may tempt one to chaos. But good dogs – great dogs – do not confuse ability with licence. We are not squirrels, dear boy.

May I recommend a return to some gentlemanly manners. I’m sure even Supergirl would appreciate a little less carnage and a little more impulse control.

As a standard poodle, I take pride in being meticulously behaved. I help run a communications agency, attend meetings, and have never once eaten a USB cord. I am told I am “a good colleague” and “a gentle presence”. These are titles I wear with pride.

You, too, could be a well-mannered boy, Krypto. But only if you choose it.

Yours in civility,

Louis
Culture Manager,
Pesel & Carr

It’s Take Your Dog to Work Day today, but for us

It’s Take Your Dog to Work Day today, but for us, every day is Louis Day!

Whether it’s a lunchtime walk, a moment of calm in a busy day, or just that gentle nudge reminding us to step outside and soak up the sun Louis is always there, supporting the team in his own perfect way.

Today, we celebrated him with a well-earned treat and lots of pats.

Louis, you are a very good boy. 💙

#TakeYourDogToWorkDay

We’re always looking for inspiration on socials

We’re always looking for inspiration on socials and that’s how we came across @vladmatsnev spotted series.

We asked Louis for his take, and he embarked on a journey through his vibrant Carlton neighborhood to capture its essence.

Thanks to Vlad for the inspiration, and to Louis for helping us to slow down and see things from his perspective - Louis' human team

"Diversity is your superpower," says our Managing

"Diversity is your superpower," says our Managing Director Barbara Pesel. It's what drives stronger ideas, better outcomes and meaningful connections — in business and beyond.

Valerie, the dachshund who survived 529 days in th

Valerie, the dachshund who survived 529 days in the wild, is no ordinary pup. She hunted for food, slept under bushes, and lived purely by instinct. Her story isn’t just about survival; it’s about freedom and the untamed spirit within us all. 🐾

What would it feel like to slip the leash of routine and live by your own rules? A little wild, a little free?

Read my reflections on Valerie’s incredible journey on our website.

✨New hair, who this?✨ Just back from my glow-u

✨New hair, who this?✨ Just back from my glow-up session, and let’s just say… I’m serving Paris runway vibes with a touch of office siren 🐩💇‍♂️.

A huge shoutout to my glam squad for nailing it. You understood the assignment.💅

They say, “When you look good, you feel good,” and let me tell you, I feel absolutely unstoppable. Time to hit the halls, share some wisdom, and collect cuddles like it’s my full-time gig (because, let’s be honest, it totally is). 💼🐾

#FreshCutFeels #OfficeOG #SelfCareIsntSelfish #PoodlePower

At Pesel & Carr, we believe in using communication

At Pesel & Carr, we believe in using communications for good. In standing up. In telling stories that matter.

In 2013, we were proud to support St Kilda Gatehouse with pro bono communications to honour the life of Tracy Connelly, a woman whose story deserved to be heard, and whose murder was a heartbreaking reminder of the violence faced by too many women, especially those living on the margins.

Our work on this campaign helped call for justice and shine a light on the humanity and dignity of every woman, no matter her background or circumstance.

We’ve shared a case study of the campaign on our website.

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Carlton VIC 3053
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hello@peselandcarr.com.au

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