How we use our tools to help clients stay strategic – especially when things get tough.
At Pesel & Carr, we’re big believers in process. But not the kind that adds red tape – the kind that makes you think clearer, respond smarter and stay calm when everything around you feels noisy.
Over the years, we’ve built a suite of practical tools that help us do exactly that. They’re what we reach for when we need to make complex problems simple, or turn a fast-moving situation into a clear plan of action.
MessageMatrix: Clarity when it counts
If you’ve worked with us, you’ve probably seen this one in action. MessageMatrix is our foundation – the tool that helps organisations find one clear voice when it matters most.
It distils what you want to say and what people need to hear into consistent, evidence-based messages. It means that when things get messy – and they often do – your team can stay calm, confident and aligned.
It’s strategic, it’s visual, and it works just as well in a boardroom as it does in a media interview.
StrategyBuilder, ChannelPlanner and ImpactTracker
While the MessageMatrix gives direction, these tools keep everything else moving in sync.
- StrategyBuilder helps us connect communications to real business goals – not just activity for activity’s sake.
- ChannelPlanner ensures the right message reaches the right audience at the right moment.
- ImpactTracker helps us close the loop – to measure what worked, what didn’t, and what to do next.
They turn strategy into systems – so we’re never relying on instinct alone.
Why this matters
In communications, pressure is a given. What matters is how you respond.
Our toolkit gives our clients structure when the stakes are high and space for creativity when things are calm. It’s how we make sure every piece of advice we give isn’t just reactive – it’s rooted in strategy and built to last.
Good communication doesn’t happen by accident. It’s the product of the right people and message, with the right process, at the right time.
