Thanks, Lort Smith
I’m famous around Carlton. When I’m gallivanting around, passers-by will comment on the pep in my step, and on the perfect alignment of my posture. I relish these walks, so when Stuart or Barbara present my lead I leap up to attention and even nudge them along. When I’m reluctant, something is wrong. Over the […]
Colour Psychology: Seeing red or feeling blue?
Have you ever considered how colour influences you? How it makes you feel? How it draws you in or pushes you away? Colour is highly personal and your own preference has everything to do with personality and mood. Now, imagine your audience and all their individual preferences… With an audience of hundreds, thousands or even […]
Do you see what I smell?
Humans! Always on about visuals. I feel compelled to inform readers that dogs see the world a little differently. Seeing red? The title asks. The answer for dogs is a resounding no! People are normally able to identify three colour combinations (red, blue and green) while dogs are limited to two (yellow and blue). So […]
Meet our new Creative & Social Media Consultant!
Welcome Holly Dowding to our team as Creative & Social Media Consultant. Holly adds colour and movement to social campaigns! A trained ballerina, Holly made the switch to design and has worked across multiple industries and forms. Her empathetic and considered approach to content and visual design helps cut through the clutter. At Pesel & […]
Half-man, half-can – balancing brand image and equity with Coke
Everyone wants Ronaldo on their team. He looks like a demi-god, is an incredible athlete and boasts the second most followed account on Instagram, beside the app’s official page. In 2006, Ronaldo posed for a series of advertisements for Coca-Cola. It was a partnership worth millions. In the images, the young footballer, ripped and smiling, […]
Haiku dog
As my loyal readers, I have no doubt you remember my famous woof column in which I published a triplet of dog-themed poems. The uproarious reception this one received demands more poetry. And I am not one to disappoint my readers. But instead of the traditional poem you were treated to, I thought I’d take a stab […]
