Is all publicity really good publicity…?
Generally, when you want to maintain and build your organisation’s reputation… bad publicity is exactly that.
That is not to say you can’t survive it, if you are prepared. Burying your head in the sand, and believing it won’t happen to you, is not the way to go.
R.I.P. Shiva
With heavy hearts, we are very much saddened to announce our beloved office fur baby Shiva has passed away.
Lauren Jackson’s off-court debut goes global
News outlets around the world picked up on the news that basketball legend Lauren Jackson was taking on her first off-court role with the Melbourne Boomers.
Pesel & Carr helped organise an event this week at the Eureka Skydeck for supporters, investors and media to promote Jackson’s appointment and the Melbourne Boomers’ transition to private ownership.
Why words need to be backed by actions
Communications initiatives are most effective when they are authentic, and integrated across all areas of any business.
‘In Frame’ with Sue Driscoll
Our Issues and Community Specialist, Sue Driscoll, is not just an established communicator of over 25 years working both at agencies and in-house, she is a tertiary educator of communications at various Victorian universities, a former journalist and chief sub-editor, a member of numerous boards of community organisations and Life Fellow of the Public Relations Institute of Australia. Sue has worked with over 100 hospitals and other community organisations specialising in stakeholder engagement, strategic planning, issues preparedness and crisis communications. Here are some of her thoughts on communicating in this space.
‘Interactive video’ – a buzz word, or marketing tool with real merit?
Brands have been using video for decades to reach audiences – think product placements in blockbuster films and TV ads. Unlike these traditional approaches, interactive videos posted on digital channels allow two-way communication and engagement.
Viewers are prompted to click, swipe, share and play, not just watch. Thanks to this interaction, brands are able to receive instant feedback, measure results through analytics and have one-to-one conversations with members of their audiences.
