Explore how podcasting is transforming Australia’s media landscape. Learn more about how this versatile channel is effectively reaching and engaging niche audiences in corporate and government sectors.
Course Description:
In 2023, Australian podcast listenership was the highest ever recorded[1]. Podcasting in Australia continues to grow rapidly, with listenership reaching record highs. This lunch and learn session explores podcasting’s role in the modern communication mix, offering practical insights into how it can be used effectively, with a focus on use in targeted campaigns.
Led by an experienced communications professional, the session includes a case study demonstrating how podcasting was successfully integrated into a campaign to reach a specific audience. You will gain actionable strategies to leverage podcasting as a channel that stands out from traditional forms of media.
[1] https://www.statista.com/topics/12032/podcasts-in-australia/
What to Expect:
- Overview of the Australian podcasting landscape
- Real-world application through a case study
- Practical frameworks for incorporating podcasting into a multichannel strategy
- Tips for creating engaging, audience-focused content
- Group discussions and Q&A opportunities
Who Should Attend:
This training is designed for marketers and communication specialists who are operating in niche markets.
Course Outline:
- Understanding Podcasting in Australia
- Why Include Podcasting in the Channel Mix
- Case Study Presentation and Insights
- Crafting Targeted Content for Niche Audiences
