Don’t be unprepared for a negative comment on your social media. Explore impactful methods to handle moderation effectively, ensuring the credibility and integrity of your business or brand remain intact.
Course Description:
If you manage a social media page, the arrival of a negative comment is not not a matter of if but when.
This training, delivered by a social media professional who has dealt with some of the most hostile comment sections in the game, provides you with the necessary tools to effectively handle negative feedback on social media. Gain insights into the best practices and pitfalls of online reputation management and discover strategies to address criticism while upholding your brand’s reputation.
This training can be delivered to beginners in an hour-long lunch & learn session, or in a three-hour session for those who are in need of a more in-depth exploration of online community management.
For teams seeking a more advanced approach, we offer a bespoke in-depth three-session moderation masterclass that offers tailored insights for your audience.
What to Expect:
- Techniques for managing negative comments
- Strategies to maintain brand integrity
- Real-world examples and case studies
- Interactive scenarios and role-playing
Who Should Attend:
Social media managers, customer service representatives, marketing and PR professionals and anyone managing an organisation’s social media presence.
Course Outline:
- Understanding Online Reputation Management
- Identifying and Assessing Negative Comments
- Response Strategies: The Do’s and Don’ts
- Case Studies and Real-World Examples (for intermediate audiences)
- Role-Playing and Interactive Scenarios (for intermediate audiences)
