“You are not alone is a wonderful thing to get involved in. It’s an opportunity to reach out to so many people who are afraid to say they are not okay.” – Competition winner.
Suicide is the highest cause of death amongst 15-25-year-olds.
Our national campaign was designed to increase awareness of accessible support systems. We worked extensively with the demographic most affected by the issue, to build a story that resonated with them. It truly was a project for young people, by young people.
We launched a social media video competition that drew in hundreds of eager participants. By offering user generated content, young people were exposed to messages that came from their peers rather than adults, which meant the messages resonated on a deeper level.
‘You are not alone’ screened at Village Cinemas and was supported by seven ambassadors, three film industry professionals, one more corporate partner and the Victorian Mental Health Minister.
Impact:
- 100% of materials featured support services
- Message reached well over 4M young people via social media alone
- Post-campaign surveys of target audience revealed a sharp increase in awareness of both the issue of youth suicide and the support that is available
Awards:
- 2019 IABC Gold Quill Award of Excellence – Category 16: Non-profit Campaigns
- 2019 IABC Gold Quill Award of Excellence – Category 24: Audio/Visual
- 2019 PRIA Digital and Social Campaign – National Award Winner
- 2019 PRIA Excellence in Measurement and Evaluation- State Award Winner
- 2019 Melbourne Design Award (Silver) – Graphic Design – Identity and Branding – Health
- 2019 IPRA Social media – Agency
