“Everyone can take action – and it starts with being more aware and empathetic.” – Speech Pathology Australia’s Acting National President, Belinda Hill
Communication disability affects 1.2 million Australians and is often an invisible issue. For several years, we’ve been partnering with SPA to help shine a light on the world of speech pathology.
For our 2020 campaign, COVID-19 meant we had to shift our approach and go entirely digital. This didn’t stop us turning heads, however, as the campaign enlisted the help of two iconic Australians, who spread the word by sharing their experiences with communication disability: Delta Goodrem and Harrison Craig. These two artists helped bring the campaign to life, embodying the theme of the week: communicating with confidence.
Our work broadly illuminated the issue and championed those working to treat it, foregrounding the experiences of Delta and Harrison.
A suite of materials, including case studies demonstrated the significance of communication disabilities and the profound work that speech pathologists do in treating them.
As always, the campaign is championed through social media, and by enlisting the help of speech pathologists, providing them with campaign guides and templates that enable them to spread the message themselves.
Impact:
- 136 pieces of media coverage
- Social media reach of 6.6 million
- 30% of members saw an increase in understanding of what speech pathologists do
Previous campaign awards
2020 IABC Gold Quill Award of Merit– Category 7: Marketing, Advertising and Brand Communication
2020 IABC Gold Quill Award of Merit– Category 16: Non-profit Campaigns
2018 PRIA Digital and Social Campaign – State Award Winner
2018 PR Daily’s Digital PR & Social Media Awards – Cause Advocacy – Honourable Mention
