Quintessential Equity is a diversified commercial property group. They enlisted our help to deliver proactive and reactive media relations activity relating to projects.
Central to their business goal was to maintain and further grow their investment base and we also identified the need to build and protect Quintessential Equity’s reputation.
We worked to help build social media and streamline content creation across all channels – internally and externally.
Our focus was to ensure consistent coverage and messaging in target national news and financial media. By building and maintaining relationships, we identified opportunities to extend Quintessential Equity’s profile through commentary on topical news stories, thought leadership pieces and awards.
Impact:
- Hundreds of media placements featuring Quintessential Equity with a combined reach of 4,259,045.
- High message pull through, with 75% of articles featuring Quintessential Equity including a key message on investment or sustainability.
