Forest & Wood Products Australia: WoodChat

FWPA is a non-profit working to promote the forest and wood products sector to the benefit of its diverse member base and the broader industry. By championing wood – a renewable resource – our work not only benefits the sector but the environment and society at large.

By providing marketing and comms support, we ensure that Australians gain an understanding of the sustainability inherent in this precious resource.
One of our approaches for broadening awareness has been through the development of the ‘WoodChat’ podcast.

‘WoodChat’ shares in-depth interviews with industry experts and academics about a range of news stories, discoveries, and innovations pertinent to the forest and wood products sector. Since its establishment in 2018, output has been consistent, with a new entry every other month.

Impact

• Thousands of plays over multiple channels
• Five-star rating on Apple podcasts