Barbara Joins IABC Asia Pacific Board as Vice Chair

Barbara has stepped into the role of Vice Chair for the International Association of Business Communicators (IABC) Asia Pacific board for the 2024-25 term. This appointment reflects Barbara’s unwavering dedication to advancing the field of business communications across one of the most dynamic regions globally. Her new role will be pivotal in shaping the future […]

From Likes to Loyalty: How social media engagement drives success

  At the beginning of 2024 research showed that 78.3% of Australia’s total population were active on social media platforms. Interestingly a little less than in 2023 but still constitutes a huge proportion. More Australians use social media than drive a car to work, or know how to swim. Considering that these activities are so […]

Making the comment section safer with Clothing the Gaps

Clothing The Gaps is a Victorian Aboriginal led and controlled, and majority Aboriginal owned, social enterprise, co-founded by Laura Thompson, a Gunditjmara woman and Sarah Sheridan who is non-Indigenous. Clothing the Gaps is not only a social enterprise, it’s a fashion label, and their goal is to improve health outcomes for Aboriginal people through self-determination.   […]