Paw-some summer safety tips
Paw-don me for barging in, but as your trusted culture manager (and resident good boy), I couldn’t let summer pass without some tail-wagging tips for keeping us pets safe and happy. After all, nothing puts a damper on sunny adventures like a hot mess—literally! So, let’s dig into my tried-and-true advice for a paws-itively perfect […]
Let’s break free of the ‘sameness’ syndrome
Why is it that so many companies and brands look eerily similar? Walk into any boardroom, scroll through a dozen LinkedIn posts, or sit in on industry trend discussions, and it becomes excruciatingly evident — the sameness syndrome has taken over. Brands are falling victim to the trap of replication, where differentiation is replaced by […]
Introducing FeBa: Communications training that shines
Hello everyone, I have some exciting news. We are launching our new training arm, FeBa, in partnership with the Centre for Strategic Communication Excellence (CSCE). This collaboration brings together years of expertise and a shared commitment to advancing communication excellence. Meet FeBa’s Founders Felicity Cull is our go-to social media expert, who has successfully navigated […]
Barbara Joins IABC Asia Pacific Board as Vice Chair
Barbara has stepped into the role of Vice Chair for the International Association of Business Communicators (IABC) Asia Pacific board for the 2024-25 term. This appointment reflects Barbara’s unwavering dedication to advancing the field of business communications across one of the most dynamic regions globally. Her new role will be pivotal in shaping the future […]
From Likes to Loyalty: How social media engagement drives success
At the beginning of 2024 research showed that 78.3% of Australia’s total population were active on social media platforms. Interestingly a little less than in 2023 but still constitutes a huge proportion. More Australians use social media than drive a car to work, or know how to swim. Considering that these activities are so […]
Making the comment section safer with Clothing the Gaps
Clothing The Gaps is a Victorian Aboriginal led and controlled, and majority Aboriginal owned, social enterprise, co-founded by Laura Thompson, a Gunditjmara woman and Sarah Sheridan who is non-Indigenous. Clothing the Gaps is not only a social enterprise, it’s a fashion label, and their goal is to improve health outcomes for Aboriginal people through self-determination. […]
