Do social companies = smart companies?
Facebook, Twitter, LinkedIn, Google+, Tumblr, Instagram. A little over 10 years ago these names were unheard of. Social meant something entirely different and for brands the term engagement meant having a website inquiry button.
Lessons to be learned from Metro Trains’ ‘Dumb Ways to Die’
Metro’s viral campaign promoting safety around trains recently won the Grand Prix in PR at the Cannes Lions Festival of Creativity, for their unique, quirky and creative solution to a perpetual issue.
Bad reputation a real risk
Aon Risk Management’s 2013 Global Risk Management Survey has identified the top 10 risks facing today’s organisations, with damage to reputation or brand coming in at number four.
Welcome Julian!
We would like to extend a warm welcome to our new Account Executive, Julian Liston.
Content is key
It’s one thing to have a presence on social media, it’s another to do it right. Having an understanding of how social media platforms differ, their audiences, their peak times and the content that is most effective for each is essential for ensuring your messages are reaching their targets and not falling short.
Share your brand’s personality
Pesel & Carr’s digital division offers a broad range of services ranging from identifying your brand’s personality, developing and implementing social media strategies and day-to-day management of online networks.
