Ghost-busters in the machine? 👻
What does artificial intelligence mean for communications? It is a question as evident and compelling to pose as it is impossible to answer with confidence let alone certainty. It is hard to gauge the magnitude of where we might be in historical terms. When the printing press arrived, it was impossible to predict the changes […]
Should a social media manager be under 25?
If I ask you to imagine a social media manager, what do they look like? How old are they? The quintessential social media manager is often thought to be a very young, tech-savvy individual who is speaks in internet slang. So is hiring, trusting – or being – a social media manager over 35 a […]
Outtakes from 2022
Barbara: Strategy is creative and should never be rigid Communication strategy is a creative process. It’s not simply about words. It’s about creating conversations. It’s about engaging people. It’s about reputations. Communication strategy uses many tools and mediums – words on a paper, social media posts, video, a newsletter, a focus group, a survey, events, […]
To speak or not to speak on social issues
Lessons for leaders from the Manly Sea Eagles and the IABC World Conference When travelling overseas with my son and elderly parents two years ago, I wanted to invite them into an airline lounge for some comfort ahead of a long-haul flight from LAX to Australia. While I am able to bring a guest and […]
Deep dive: How do you solve a problem like social media?
Deep dive: How do you solve a problem like social media? In this issue of 47, we explore the lay of the digital lands, asking: what’s at stake when it comes to social media moderation and regulation, and how can communications professionals pursue best practice? The conflict between governments and digital platforms has boiled over […]
Smile for the cameras! Today we celebrate National Selfie Day.
Smile for the cameras! Today we celebrate National Selfie Day. While self-portraiture has been around for a while, the modern selfie became increasingly popular in the advent of social media and smartphones. In fact, the word ‘selfie’, recognised to have been coined right here in Australia, was named Oxford Dictionary’s word of the year in 2013. […]
