At Pesel & Carr, we're all about using the power of communication for good.​

We work to help organisations communicate successfully, build loyal relationships and creatively solve problems.

We do this by operating with sensitivity, having a direct approach, always being a team player and sharing our knowledge and experience.

As a multi award-winning independent strategic communications agency, we are driven by our values.

Since 1997 we have partnered with leading organisations that care about society and excellence and share our enthusiasm.

Our experience is extensive and includes communications specialists with decades of corporate experience, former journalists, globally renowned crisis experts, government advisors, company directors, business analysts, strategists, lawyers, digital marketers, creative designers and copywriters.

We implement elevated communication strategy and are there to support you 24 / 7.


17 July, 2024

Dogs going viral: Louis’ take

16 July, 2024

From Likes to Loyalty: How social media engagement drives success

Louis is lying on a couch, Louis is a black standard poodle, Louis is dreaming of yellow tennis balls.
24 January, 2024

Guess how many balls were used in the Australian Open

24 November, 2023

The Pawsitive Impact of Dog-Friendly Offices: Boosting Morale and Productivity

team profiles
Barbara Pesel
Glenister Lamont
Felicity Cull
Sam Watson
Michael Short
Kellie Curtain
Rima Zraika
Louis Pesel

our people

Our backgrounds are in journalism, strategic advisory, public relations, branding, marketing, publishing, investment banking, stock broking, corporate affairs and public & private board positions.

We have access to key decision makers in government, senior editors at national dailies and major industry leaders. Our affiliate partners include leading public relations firms in China, Hong Kong, Japan and Singapore.

We are members of the Public Relations Institute of Australia (PRIA), Registered Consultancies Group (RCG), Australian Investor Relations Association (AIRA), International Association of Business Communicators (IABC), Australian Institute of Company Directors, Women on Boards and Women in Resources Victoria (WIRV).

Barbara Pesel

Managing Director FPRIA, AICD

Barbara is a corporate communications expert who develops and delivers cohesive, integrated campaigns.

Founder and managing director of Pesel & Carr, Barbara can identify the right communications strategy to effectively meet business goals and deliver meaningful and measurable results. Barbara draws on extensive knowledge in corporate communications to focus on issues management, stakeholder engagement and strategic planning.

Barbara is currently Chair of Lort Smith. She is active in the business and public relations spaces as a speaker and judge for the Public Relations Institute of Australia, the International Association of Business Communicators and the prestigious Telstra Business Women’s Awards judges panel. She is a Fellow of the Public Relations Institute of Australia and multi award winning member of the International Association of Business Communicators.

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Glenister Lamont

Director Investor Relations BEng (Hons), MBA (IMD Switzerland), FAICD, FFin

Glenister has over 35 years of experience in business and investor management.

Glenister works with Pesel & Carr to share his insights into investor relations.

Glenister has worked with major global companies including UBS, Woodside and Ashton Mining as an executive director, investor relations executive and an external advisor. He provided leadership to Ashton Mining from a hostile takeover and covered activities surrounding Australia’s largest ever export contract for Woodside. Glenister was ranked consistently by BRW and FPRG among the top five analysts across a range of sectors.

Glenister also has experience in governance and its impact on investor perceptions. His current board positions include being Chairman at Golden Rim Resources (GMR).

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Felicity Cull

Head of Digital Content

Felicity understands how content does heavy lifting for organisations and campaigns.

At Pesel & Carr, Felicity works with clients to enhance and protect a company’s online presence, helping them to build brand awareness externally as well as understand the nuances of social media internally through best practice digital community management.

With more than 10 years of experience working in digital communications roles from content creation to social media operations, Felicity has built, fostered and maintained online communities with some of Australia’s largest brands and organisations, including both Australia’s major telcos, Foxtel, Australia Post, Brotherhood of St Laurence, and La Trobe University.

Felicity’s mettle was tested and proven when she led the social media team at the Victorian Department of Health through the first eighteen months of the COVID pandemic. Taking unprecedented levels of audience growth, reach and engagement in her stride, she came out of the experience with a more nuanced understanding of tone of voice and its impact on audience, and how important a single social media post can truly be.

A background in academic research practice coupled with diverse experience across sectors allows Felicity to build strategies that deliver results.  She’s equally comfortable in proactive content marketing space, and in supporting organisations to navigate complex and hostile social media environment, helping them to understand which conversations to join and which to avoid.

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Sam Watson

Content Marketing Specialist

Sam develops high quality content that engages the target audience.

At Pesel & Carr, Sam works with various clients to develop written content that resonates.

Sam has spent ten years working with public relations consultancies and in-house communications teams in the UK and Australia.

With a life-long passion for writing, in recent times Sam has focused on copywriting and developing content for a variety of clients that span health and medical, IT, education, design, not-for-profit and just about everything else in between.

Sam’s passion lies in creating compelling content that helps build brands, including website content, blogs, scripts, speeches, media releases, brochures, annual reports, newsletters and magazines.

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Michael Short

Writer & Advisor

Michael Short is a media industry specialist skilled as a writer, editor, leader, media advisor, and lecturer with extensive experience in community-led change, evidence-based policy, political integrity, and public-interest journalism.

He works with not-for-profit, corporate and private clients seeking economic, social, and cultural progress. This furthers the work he has done in mainstream media for more than three decades as a journalist, columnist, editor and CEO, as well as an ambassador and volunteer board member.

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Kellie Curtain

Consulting Media Specialist

Kellie Curtain has a passion for telling other people’s stories.

Kellie works with Pesel & Carr to provide media training and strategic planning for organisations, including campaigns, events, and risk management.

With extensive knowledge of the news cycle and what various outlets require, her expertise is in identifying and advising on media angles and platforms that best serve her clients’ objectives.

Kellie is a former broadcast journalist with more than 15 years’ experience in covering news and current affairs for Australia’s major television networks. She covered the murder of underworld figure Jason Moran, which triggered the infamous ‘gangland wars’. During six years living in the Middle East Kellie developed her skills in online journalism and writing for corporate events. Her memoir about final conversations before dying, What will I wear to your funeral?, was listed as a Distinguished Favourite in the New York City Big Book Awards.

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Rima Zraika

Finance Manager

Multi-talented and reliable, Rima is a go-to member of the team.

Rima has been with Pesel & Carr since its inception and is an office all-rounder, with her work including staff induction, client administration, supplier liaison, event management and supporting account teams.

Rima has more than 20 years’ experience in finance and office and has worked for various clients and industries.

Louis Pesel

Culture Manager

Louis is young and enthusiastic, with a surprisingly good pedigree when it comes to public relations, crisis management and in-office games of fetch.

He has recently been promoted to Pesel & Carr’s Culture Manager from his previous role in security.

Boasting almost a year’s worth of experience working alongside our talented team members, including Managing Director Barbara Pesel, Louis was all bark and no bite! He is, however, a veteran in office entertainment, client schmoozing, and an excellent consultant in the mechanics of sniffing, staircase racing and staff morale.

Louis is successful in handling the service side of business including, but not limited to, greeting and ushering clients at the door or providing insightful feedback during company meetings – usually in the form of a bark or a cuddle!

Over his time with Pesel & Carr, Louis has become proficient in getting staff members to run errands for him, and he now prides himself in the belief that he secretly runs the office.

Louis is both an office pal and valued asset of our team with his enthusiastic and passionate attitude towards his work.


1 July, 2024

Regional victorian college

27 May, 2024

William Angliss Institute

1 June, 2022

Forest & Wood Products Australia

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