Felicity understands how content does heavy lifting for organisations and campaigns.
At Pesel & Carr, Felicity works with clients to enhance and protect a company’s online presence, helping them to build brand awareness externally as well as understand the nuances of social media internally through best practice digital community management.
With more than 10 years of experience working in digital communications roles from content creation to social media operations, Felicity has built, fostered and maintained online communities with some of Australia’s largest brands and organisations, including both Australia’s major telcos, Foxtel, Australia Post, Brotherhood of St Laurence, and La Trobe University.
Felicity’s mettle was tested and proven when she led the social media team at the Victorian Department of Health through the first eighteen months of the COVID pandemic. Taking unprecedented levels of audience growth, reach and engagement in her stride, she came out of the experience with a more nuanced understanding of tone of voice and its impact on audience, and how important a single social media post can truly be.
A background in academic research practice coupled with diverse experience across sectors allows Felicity to build strategies that deliver results. She’s equally comfortable in proactive content marketing space, and in supporting organisations to navigate complex and hostile social media environment, helping them to understand which conversations to join and which to avoid.