In defence of the zoomies
Dear reader, Louis here. Today I would like to speak in favour of liberty. Not the grand, constitution-on-a-plinth kind. The small, daily freedom of zoomies. What are zoomies? Zoomies are the body’s lightning strike, a sudden storm of joy that demands movement. They are instinct turned celebration, the proof that being alive sometimes means running […]
The New Editors: Who’s shaping the stories we hear?
This month’s 47 was sparked by a conversation Felicity and I had about the evolving role of social media, and how much of it comes down to the choices we make in managing engagement. Hope you enjoy Felicity’s take on The New Editors. I’m looking forward to your feedback. – Barbara In March, I went […]
An Open Letter to Krypto the Superdog: By Louis, Standard Poodle and Gentleman
Dear Krypto, I recently attended a screening of your cinematic appearance in Superman. I dressed appropriately (the Tiffany blue collar, naturally), settled into a reclining seat with a duck confit popcorn (air-popped, no butter), and was quite looking forward to seeing a fellow canine uphold the noble traditions of dog hood on the big screen. Imagine […]
Beyond the playbook: an interview with Barbara Pesel on crisis communications
This is the question that we, as members of Barbara’s team, wanted to know when we sat down to speak with her about her experience as an issues and crisis communications expert. It was a chance not just to hear war stories, but to explore the mindset behind them – the thinking that can’t be […]
Grey skies and droopy tails
A culture manager’s role during the winter slump As the culture manager, I approach my role with utmost dedication. While I may delight visitors or showcase the latest collar from time to time, my true purpose lies in championing my team’s wellbeing. This becomes especially important as the seasons change, and the winter blues begin […]
The Responsible AI Imperative
The Responsible AI Imperative: Why organisations must act now, or risk strategic irrelevance The artificial intelligence (AI) revolution has well and truly moved past experimentation. It’s now a business-critical force shaping how organisations operate. Yet, through the Global Alliance’s international study of nearly 500 communication professionals, we uncovered a troubling pattern: AI adoption is soaring, […]
