Dogs aren’t just here for pats and snacks.
I saw this piece on how dogs tune into human emotion and behaviour. It rings true, especially in a team environment like ours. Dogs aren’t just here for pats and snacks. They’re scanning the room all the time, picking up subtle gestures, shifts in tone, little changes in body language that most people miss. They’re […]
Does Dark PR really win?
Public relations has always had its shadow practices. What’s changed is not their existence, but their scale, speed and sophistication. In today’s attention economy, a subset of communications tactics – often referred to quietly as “Dark PR” – has moved from the margins to the mainstream. These approaches reject transparency in favour of saturation. They […]
Social media ban: I chew treats, not policy.
Louis here. I’ve been thinking about the social media ban for under 16s in Australia. In human years I am well under 16, which apparently makes me part of the problem. I would like to register an objection, politely and with excellent posture. From my vantage point on the couch, I have been listening to […]
Prep your Social Media voice for pressure
Discourse of misinformation often casts social media as a driver of falsehoods, a den of unbeatable falsehoods and tinfoil hats. But actually, some research has shown the opposite, with social media assisting the dissemination of the facts. This study of Chinese local governments showed that social media can also reduce misreporting when public scrutiny is […]
Louis and the Little Quokka: A Christmas tale for the P&C family
In a forest that had felt unusually heavy throughout 2025, Louis, standard poodle, tried to find a quiet moment beneath a tall eucalypt. As Culture Manager of the forest, he prided himself on being steady, thoughtful and just a touch grand. With his elegant stride and regal curls, he carried himself like a creature destined […]
Tools to help clients stay strategic
How we use our tools to help clients stay strategic – especially when things get tough. At Pesel & Carr, we’re big believers in process. But not the kind that adds red tape – the kind that makes you think clearer, respond smarter and stay calm when everything around you feels noisy. Over the years, […]
