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Author: james@fivecreative.com.au

Epic Games takes a bite out of Apple

It’s January 1984, and a young, upstart tech company releases an ad for their new product.

Don’t take journalism for granted, you’ll miss it when it’s gone

Like most industries, news has been at the mercy of COVID-19, the axe brought down on hundreds of jobs across our two major news publishers, Nine and News Corp, leaving the profession close to life support.

Lessons Learnt From Dan Andrews’ Crisis Communications

Victoria’s State Premier, Daniel Andrews holds an unenviable position. He is responsible for communicating a seemingly endless stream of bad news, to an increasingly anxious and fatigued public. 

How communications helped launch a British football club into the Premier League

While business decisions should always be made through a financial lens, the communication angle is sometimes neglected.

Pitching to the media: it’s tougher than it looks

It’s one of the most challenging components of PR, yet to the untrained eye, pitching to the media can look remarkably easy.

Barcelona Principles 3.0: Seven Principles To Guide Communicators

Ten years ago, PR practitioners from around 35 countries met in Barcelona, Spain for a summit that would advance the PR/communications industry globally.

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Here’s to a pause well earned. After a year th Here’s to a pause well earned. 

After a year that asked a lot of everyone, we hope you find time over the festive season for rest, connection and the small moments that make it meaningful. 

We’re grateful for the trust our clients placed in us this year and for the work we’ve shared, and we look forward to reconnecting in January.

 Wishing you a safe, gentle and restorative break.
This year, we're sharing a gentle Christmas story. This year, we're sharing a gentle Christmas story.

A gentle Christmas story about Louis the poodle and a curious quokka, that reminds us that different ways of thinking can work beautifully together, especially after a big year. 

Link in our stories.
An open letter to Louis, our esteemed Culture Mana An open letter to Louis, our esteemed Culture Manager.

Dear Louis, 

Today, on International Dog Day, we wanted to take a moment to acknowledge just how much you mean to the team here at Pesel & Carr. 

You are more than a colleague; you are a polite, kind, and warm presence who brightens our days in ways only a Standard Poodle can. 

You check in on us multiple times a day, making sure we’re okay, and offering a bump from your snoot just when we need it most. You insist we get up and move, ensuring we take breaks and enjoy the simple pleasure of a walk. Your gentle nature is matched by a bark that makes us feel safe and protected, reminding us that even the smallest gestures can carry great comfort. 

Thank you for bringing joy, calm, and a little bit of structure to our days. Today, we celebrate you, not just as a dog, but as our Culture Manager, our motivator, and our friend. 

With gratitude, 
The Team at Pesel & Carr
An open letter to Krypto, from @superman Dear Kryp An open letter to Krypto, from @superman
Dear Krypto,

I recently attended a screening of your cinematic appearance in Superman. I dressed appropriately (the Tiffany blue collar, naturally), settled into a reclining seat with a duck confit popcorn (air-popped, no butter), and was quite looking forward to seeing a fellow canine uphold the noble traditions of dog hood on the big screen.

Imagine my horror.

You destroyed priceless technology. You refused basic commands. You sprinted about the Fortress of Solitude as though it were an off-lead dog park in Preston. One cannot help but ask: where was your training? Your discipline? Your manners?

I understand, of course, that you are a being of considerable power, and that such strength may tempt one to chaos. But good dogs – great dogs – do not confuse ability with licence. We are not squirrels, dear boy.

May I recommend a return to some gentlemanly manners. I’m sure even Supergirl would appreciate a little less carnage and a little more impulse control.

As a standard poodle, I take pride in being meticulously behaved. I help run a communications agency, attend meetings, and have never once eaten a USB cord. I am told I am “a good colleague” and “a gentle presence”. These are titles I wear with pride.

You, too, could be a well-mannered boy, Krypto. But only if you choose it.

Yours in civility,

Louis
Culture Manager,
Pesel & Carr
It’s Take Your Dog to Work Day today, but for us It’s Take Your Dog to Work Day today, but for us, every day is Louis Day! 
 
Whether it’s a lunchtime walk, a moment of calm in a busy day, or just that gentle nudge reminding us to step outside and soak up the sun Louis is always there, supporting the team in his own perfect way.
 
Today, we celebrated him with a well-earned treat and lots of pats. 
 
Louis, you are a very good boy. 💙 

#TakeYourDogToWorkDay
We’re always looking for inspiration on socials We’re always looking for inspiration on socials and that’s how we came across @vladmatsnev spotted series. 

We asked Louis for his take, and he embarked on a journey through his vibrant Carlton neighborhood to capture its essence. 

Thanks to Vlad for the inspiration, and to Louis for helping us to slow down and see things from his perspective - Louis' human team
"Diversity is your superpower," says our Managing "Diversity is your superpower," says our Managing Director Barbara Pesel. It's what drives stronger ideas, better outcomes and meaningful connections — in business and beyond.
Valerie, the dachshund who survived 529 days in th Valerie, the dachshund who survived 529 days in the wild, is no ordinary pup. She hunted for food, slept under bushes, and lived purely by instinct. Her story isn’t just about survival; it’s about freedom and the untamed spirit within us all. 🐾

What would it feel like to slip the leash of routine and live by your own rules? A little wild, a little free?

Read my reflections on Valerie’s incredible journey on our website.
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