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Author: james@fivecreative.com.au

Epic Games takes a bite out of Apple

It’s January 1984, and a young, upstart tech company releases an ad for their new product.

Don’t take journalism for granted, you’ll miss it when it’s gone

Like most industries, news has been at the mercy of COVID-19, the axe brought down on hundreds of jobs across our two major news publishers, Nine and News Corp, leaving the profession close to life support.

Lessons Learnt From Dan Andrews’ Crisis Communications

Victoria’s State Premier, Daniel Andrews holds an unenviable position. He is responsible for communicating a seemingly endless stream of bad news, to an increasingly anxious and fatigued public. 

How communications helped launch a British football club into the Premier League

While business decisions should always be made through a financial lens, the communication angle is sometimes neglected.

Pitching to the media: it’s tougher than it looks

It’s one of the most challenging components of PR, yet to the untrained eye, pitching to the media can look remarkably easy.

Barcelona Principles 3.0: Seven Principles To Guide Communicators

Ten years ago, PR practitioners from around 35 countries met in Barcelona, Spain for a summit that would advance the PR/communications industry globally.

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An open letter to Louis, our esteemed Culture Mana An open letter to Louis, our esteemed Culture Manager.

Dear Louis, 

Today, on International Dog Day, we wanted to take a moment to acknowledge just how much you mean to the team here at Pesel & Carr. 

You are more than a colleague; you are a polite, kind, and warm presence who brightens our days in ways only a Standard Poodle can. 

You check in on us multiple times a day, making sure we’re okay, and offering a bump from your snoot just when we need it most. You insist we get up and move, ensuring we take breaks and enjoy the simple pleasure of a walk. Your gentle nature is matched by a bark that makes us feel safe and protected, reminding us that even the smallest gestures can carry great comfort. 

Thank you for bringing joy, calm, and a little bit of structure to our days. Today, we celebrate you, not just as a dog, but as our Culture Manager, our motivator, and our friend. 

With gratitude, 
The Team at Pesel & Carr
An open letter to Krypto, from @superman Dear Kryp An open letter to Krypto, from @superman
Dear Krypto,

I recently attended a screening of your cinematic appearance in Superman. I dressed appropriately (the Tiffany blue collar, naturally), settled into a reclining seat with a duck confit popcorn (air-popped, no butter), and was quite looking forward to seeing a fellow canine uphold the noble traditions of dog hood on the big screen.

Imagine my horror.

You destroyed priceless technology. You refused basic commands. You sprinted about the Fortress of Solitude as though it were an off-lead dog park in Preston. One cannot help but ask: where was your training? Your discipline? Your manners?

I understand, of course, that you are a being of considerable power, and that such strength may tempt one to chaos. But good dogs – great dogs – do not confuse ability with licence. We are not squirrels, dear boy.

May I recommend a return to some gentlemanly manners. I’m sure even Supergirl would appreciate a little less carnage and a little more impulse control.

As a standard poodle, I take pride in being meticulously behaved. I help run a communications agency, attend meetings, and have never once eaten a USB cord. I am told I am “a good colleague” and “a gentle presence”. These are titles I wear with pride.

You, too, could be a well-mannered boy, Krypto. But only if you choose it.

Yours in civility,

Louis
Culture Manager,
Pesel & Carr
It’s Take Your Dog to Work Day today, but for us It’s Take Your Dog to Work Day today, but for us, every day is Louis Day! 
 
Whether it’s a lunchtime walk, a moment of calm in a busy day, or just that gentle nudge reminding us to step outside and soak up the sun Louis is always there, supporting the team in his own perfect way.
 
Today, we celebrated him with a well-earned treat and lots of pats. 
 
Louis, you are a very good boy. 💙 

#TakeYourDogToWorkDay
We’re always looking for inspiration on socials We’re always looking for inspiration on socials and that’s how we came across @vladmatsnev spotted series. 

We asked Louis for his take, and he embarked on a journey through his vibrant Carlton neighborhood to capture its essence. 

Thanks to Vlad for the inspiration, and to Louis for helping us to slow down and see things from his perspective - Louis' human team
"Diversity is your superpower," says our Managing "Diversity is your superpower," says our Managing Director Barbara Pesel. It's what drives stronger ideas, better outcomes and meaningful connections — in business and beyond.
Valerie, the dachshund who survived 529 days in th Valerie, the dachshund who survived 529 days in the wild, is no ordinary pup. She hunted for food, slept under bushes, and lived purely by instinct. Her story isn’t just about survival; it’s about freedom and the untamed spirit within us all. 🐾

What would it feel like to slip the leash of routine and live by your own rules? A little wild, a little free?

Read my reflections on Valerie’s incredible journey on our website.
✨New hair, who this?✨ Just back from my glow-u ✨New hair, who this?✨ Just back from my glow-up session, and let’s just say… I’m serving Paris runway vibes with a touch of office siren 🐩💇‍♂️.

A huge shoutout to my glam squad for nailing it. You understood the assignment.💅

They say, “When you look good, you feel good,” and let me tell you, I feel absolutely unstoppable. Time to hit the halls, share some wisdom, and collect cuddles like it’s my full-time gig (because, let’s be honest, it totally is). 💼🐾

#FreshCutFeels #OfficeOG #SelfCareIsntSelfish #PoodlePower
At Pesel & Carr, we believe in using communication At Pesel & Carr, we believe in using communications for good. In standing up. In telling stories that matter.

In 2013, we were proud to support St Kilda Gatehouse with pro bono communications to honour the life of Tracy Connelly, a woman whose story deserved to be heard, and whose murder was a heartbreaking reminder of the violence faced by too many women, especially those living on the margins.

Our work on this campaign helped call for justice and shine a light on the humanity and dignity of every woman, no matter her background or circumstance.

We’ve shared a case study of the campaign on our website.
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