Social and digital media encompasses the various online technologies and platforms enabling people to communicate and share information, opinions and resources via the internet. It is effectively word of mouth marketing, but on a mass scale.

A person ‘liking’ your product on Facebook or posting a positive ‘tweet’ about it on Twitter acts as a testimonial, instilling credibility in your brand. When you consider in Australia only 14% of people trust advertisements,  whilst 86% trust the opinions of their peers, it becomes clear that social media is a powerful sales tool and an effective way of entering into a two way conversation with your target audience.

Social media provides a platform for engagement and building relationships that often doesn’t exist through advertising and traditional media. It allows a person or organisation to become a thought leader and should be used to share relevant information and help solve problems, rather than for the ‘hard sell’.

We can deliver a broad range of digital services for our clients, ranging from social media strategies to implementation and day-to-day management of all social networks. We also work with a select team of preferred designers and developers to create websites for our clients that perfectly reflect the organisation.

 
P&C Digital

 
P&C Digital

News & Opinions

    Everyday heroes to walk 1,000 miles to help young lives 15.05.2012 Australian Anthony Cunrow and UK native Greg Dedman, will set off next week to take on the United States wilderness and walk 1,000 miles (1,600km) across the world famous picturesque Pacific Crest Trail and every mile of the John Muir Trail in California to raise much-needed funds for not-for-profit Australian organisation Whitelion.
    Investor relations gets social with StockTwits 26.04.2012 Social media is slowly making its mark on investor relations through the use of StockTwits IR Suite. The suite is intended to assist companies to better monitor, distribute and measure their news and announcements
    through social media.
    Digital tools to boost your brand 13.03.2012 There are a growing number of digital tools available to organisations and their brands to use when connecting with their customers.