Industries

Arts & Culture

The team at Pesel & Carr share a passion for the arts.

We have provided communication strategy support to the likes of Melbourne gallery and event space fortyfivedownstairs whilst also applying our publicity skills to generating awareness for Music in the Park at Fitzroy Gardens, Lyric Opera of Melbourne, Melbourne City Opera, concerts for Save the Children as well as on board events and performances for Spirit of Tasmania.

Mining & Resources

Pesel & Carr has a vast amount of experience working with publically listed resource companies, providing investor relations and media liaison support.

We have a proven track record for generating interest, awareness, and subsequently increasing share prices for our clients via road shows, investor presentations and other specialised activity.

Fashion & Beauty

Pesel & Carr adores fashion. We live it on a day-to-day basis.

Past experience in this field includes working with young sophisticated European label AnnaRitaN; wedding couturier Annette of Melbourne; and bespoke tailors Sarti Tailors.

We have also worked closely with Myer to maximise publicity surrounding their sponsorship of fashion and Ladies' Day at the Women’s Australian Open (Golf), Speedo during our promotion of the Melbourne International Boat & Lifestyle Show and brands such as Helly Hansen, MLY and EverLayne as part of our ongoing work with the ISAF Sailing World Cup, Sail Melbourne.

Our beauty experience involves work with Jane Iredale, Natural Instinct and LaGaia.

Food

When it comes to working with clients in the food industry, our pedigree is impressive. We have provided communication counsel across many divisions of Kraft, Nestle, Simplot and Bonlac (now owned by Fonterra) as well working with the likes of Baci Chocolates, After Eight, Crivelli Coffee, Food Delicacies and Delverde Pasta.

Whether it be overseeing product launches, ongoing publicity, branding, sponsorship maximisation, issues management, educational seminars, preparing retailer presentations, running competitions, developing cookbooks or rolling out school promotions, when it comes to food Pesel & Carr really has done it all.

Home & Lifestyle

Our publicity and promotional campaigns always deliver for our home, garden and hardware clients.

We pride ourselves on our creativity and unique, personalised ideas that grab media attention and remain memorable far into the future.

Recent projects include:

• global organisation Husqvarna, promoting brands such as Flymo, McCulloch, Poulan, WeedEater, Talon, Universal Outdoor Accessories and Gardena
• Sampford IXL, effectively publicising brands such as the iconic Tastic, as well as Gaggenau, Neff and Cannon
• GreenSmart Pots launching their innovative garden pots nationally

Industrial, Finance & Research

Pesel & Carr has worked with clients such as Acil Tasman, Chemetall, Citywide, MarineTech Industries, Moore Stephens, WHK Melbourne, FORM Structures and Ethical Investment Services to ensure messages are simplified to be understood by all stakeholders.

Not-for-profit

Our team is passionate about the not-for-profit sector, assisting inspirational organisations to carry out their vital work. Our previous experience in this field includes our ongoing work with Whitelion, an organisation that supports young people at risk. We have worked closely with Whitelion to build and implement an effective communications strategy, drive social media participation, promote their annual Bail Out Week fundraising initiatives, recruit high profile ambassadors and conduct extensive media relations to raise the organisation’s profile.

Other not-for-profit clients include Variety Victoria, Save the Children, Step Ahead, Melbourne Alcohol Recovery Centre and Stuart Appleby Junior Golf Foundation, to name a few.

Sport

At Pesel & Carr, we love sport. The team thoroughly understands the industry, audience and media.

We have countless contacts with clubs, sportspeople and managers. Our relevant experience includes:

• working extensively with Golf Australia from its inception, initially developing a communication strategy for the process of the merger of the Australian Golf Union and Women’s Golf Australia
• implementation of an ongoing national communication strategy for Golf Australia that included championships, amateur and professional, game and club development, women’s golf development and commercial and industry development
• re-positioning and increasing brand awareness of Golf Australia’s national championships, the Australian Opens, for both the men’s and women’s tournaments
• successfully positioning the ISAF Sailing World Cup, Sail Melbourne as a growing, credible, signature sporting event on a national and international level, driving attendance and generating increased awareness among the sailing community and wider public
• working in an ongoing capacity with Etihad Stadium
• handling all publicity for Jesse Martin and his sponsor Mistral as he became the youngest person ever to solo circumnavigate the globe

Technology & Health

Past and present clients in the technology and health industries include CSIRO, Gribbles Pathology, Howard Florey Institute, Iatia and Antisense Therapeutics.

Tourism & Leisure

We are passionate about tourism and have a reputation for consistently delivering creative, memorable, impactful destination marketing campaigns.

Our experience in this field includes:

• developing and delivering numerous creative campaigns to specifically engage with, recognise and reward Spirit of Tasmania’s target audience
• achieving positive media exposure for the 2008 Melbourne International Boat & Lifestyle Show contributing to exit survey results that showed 59% of the 100,000 attendees had not attended a show previously
• extensive promotion of festivals including Celebrate Yarra, the Geelong Waterfront Festival, Chapel on Show, the Journey Festival and Lygon Street Festa